comScore and PMB Release Fused Database in Canada, Combining Print Readership, Internet Behaviour and Product Usage Data
New Data Provides Multi-Dimensional Insights on Canadian Print and Online Audiences, Bringing Additional Value to Publishers, Agencies and Advertisers
Toronto, Canada, September 16, 2010 – comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date for a joint product offering that links Canadians’ online media habits with print readership and other media consumption data, along with product and brand usage, all in a single database. The fused database will be available September 21 exclusively to PMB members and comScore Canada clients, with access through software suppliers licensed jointly by PMB and comScore. (more…)