alan castel – Shamskm: A site to exchange knowledge and solutions

Distractions diminish people’s ability to remember, but important facts still stick, UCLA psychologists report

“In a world of computers and iPhones, it’s rare that we’re fully focused,” said Alan Castel, a UCLA professor of psychology. (more…)

85 college students tried to draw the Apple logo from memory. 84 failed.

We don’t notice much of what we see, UCLA psychology study indicates

“You can observe a lot just by watching.”
– Yogi Berra

Could you draw the ubiquitous Apple computer logo from memory? Probably not, as it turns out. (more…)