Banner ad campaigns are becoming increasingly more preferred on the net right now. A stylish banner effortlessly captures the interest of visitors making them click it. Undoubtedly that It is now a very good internet marketing strategy. To be able to improve your CTR you need to design a great looking banner. Listed below are 10 best tricks for creating your banner advertisement.
1. Use small files
It’s probably the most essential thing you have to remember when you create a banner. When the JPG or GIF data file is too huge it will take some time to download therefore, the visitor might have scrolled down the web page and failed to notice your banner. If site visitors failed to see your banner, chances are they will definitely not check it out. Consequently make sure your file is below 10K or 15K. It is sometimes hard to do its but its worth your time and effort in doing it.
Image courtesy of photoraidz. Source: FreeDigitalPhotos.net
2. Have a good ad copy
It is already a given fact but it’s always better to make use of great ad content in your banner. Lots of Images and fancy animation are not going to persuade your website visitors to click. These elements only serve as interest grabbers. It’s the actual text that could get people to take a look at your products or services. Make an attempt to emphasize the benefits not the features of your services or products. Explain to your prospective clients how your products or services could make their lives less complicated. Make the wording brief and concise. Use terms or words that are tested to grab the interest of readers like ‘proven’, tricks, tips, ‘free’ and ‘secret’.
3. Check the width and height of your ad unit
It is extremely important to position your banner advertisements in the appropriate ad zones. Depending on the size of your banner placement you may want a compressed ad zone making it possible to add your organization’s logo or possibly a brief message. So, be sure that your message is intriguing enough for your Banner advertising to earn clicks. Make sure also that your banner ad is not going outside the boundary of the ad slot.
4. Use accepted format
Presently, many web sites don’t admit flash banner ad campaigns. So, get in contact with the web owner where you intend to promote your banner or look at the conditions for banner ads to have information about of the ad format which the host web site allows. Today, some allow animated GIF formatted banner or even a JPEG formatted banner. Keep in mind, flash designs may look nice but it is not SEO friendly. Thus, by using of flash banners you aren’t able to get higher rankings in regards to search engine optimization.
5. Don’t write excessive info on your banner
Generally people don’t like to read long information in any advertising. Maintain the simplicity of the words you will use. They have to be precise and smart. Don’t forget, you have only 4-5 secs. to grab the attention of the people.
6. Build multiple Banner ad campaigns including still and animated format
In case one is functioning, employ a different layout that might work better than the first. Find quality innovative designs and appropriate content for the banner ads and test all of them in some other places to get substantial output.
7. Utilize animations
A computer animated Banner advertising appeals to a person’s vision much better than a stationary banner does. The primary idea of building such types of banner is to grab the visitors’ interest so utilizing tiny animations will help your Banner advertising to accomplish this. Too much animation is definitely a terrible idea since the files size gets bigger and typically people get irritated with large moving elements disturbing their reading through the contents. If your banner annoys your website visitors they’ll most likely leave without hitting your links.
8. Call to action
This is actually the best method to improve your CTR. Internet gurus agree with this. Make use of call to action like “register now’ or other phrases like “click here’ to challenge the visitors to do something.
*The AUTHOR is a seasoned SEO specialist and online marketer. He loves to share his wide knowledge on online marketing to others. He is also a qualified essay writer at Essay Jedi.