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Violence in Advertising Becoming a ‘Disturbing’ Trend

EAST LANSING, Mich. — A punch. A kick. A hit in the head with a can of soda. It’s not a Three Stooges film but rather the latest trend in advertising, a trend a Michigan State University professor calls “disturbing.”

Advertising professor Nora Rifon recently served as guest editor of the latest edition of the Journal of Advertising which was devoted to advertising and its connection to violence and abuse. The special edition includes nine articles from international researchers on topics ranging from the impact of violence against women in advertisements to potential effects of commercial TV violence on children. (more…)

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