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To Boost Customer Satisfaction, Business Owners Should Pay Attention to Employee Job Satisfaction, MU Business Researcher Finds

COLUMBIA, Mo. ­— Previous studies have shown that customer satisfaction plays a key role in the health and future success of any company. When customers are satisfied, they keep coming back to the same store and invite their friends to do the same. Now, a new study from the University of Missouri has found that CEOs who pay attention to employees’ job satisfaction are able to boost both customer satisfaction and “repurchase intentions,” or the number of customers that intend to purchase products from the store. (more…)

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