Yahoo! to Acquire 5to1; Extends Advertising Leadership and Publisher Relationships
SUNNYVALE, Calif.–(BUSINESS WIRE)-– Yahoo! Inc., the premier digital media company, today announced it has signed a definitive agreement to acquire 5to1 Holding Corp. (OTC BB: FTOH). 5to1 is an online advertising alliance consisting exclusively of major media publishers. Built on a proprietary publisher-controlled platform, 5to1 offers top brand advertisers premium inventory at mass scale. The acquisition of 5to1 will enable Yahoo! to build upon its publisher partnerships and expand its premium inventory. (more…)