Many plastic surgeons view social media as important tool for promoting their practice
Social media has revolutionized the way in which people and businesses interact, and it is taking on a growing role in the health care industry. A new UCLA study looking at the use of social media among plastic surgeons found that roughly half of these specialists use social media tools.
Plastic surgeons have been leaders among medical specialists in the development of interactive websites to promote their practices and educate patients, said the study’s principal investigator and senior author, Dr. Reza Jarrahy, an associate clinical professor of plastic and reconstructive surgery at Ronald Reagan UCLA Medical Center. But until now, there there had been surprisingly little information on whether and how they are using social media. (more…)