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Amazon.com to Acquire Diapers.com and Soap.com

SEATTLE, Nov 08, 2010 (BUSINESS WIRE) — Amazon.com, Inc. today announced that it has reached an agreement to acquire Quidsi, Inc., which operates Diapers.com, an online baby care specialty site, and Soap.com, an online site for everyday essentials.

“I’m not sure which is more unpleasant–changing diapers, paying too much for them, or running out of them,” said Jeff Bezos, Founder and CEO of Amazon.com. “This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive.” (more…)

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