Keep Your Public Relations Fresh as a Daisy
Is your organisation’s public relations practice stale? Or maybe it’s dead? If you are not taking advantage of good PR, then you are missing out on big opportunities for growth. Not only that, but you are probably failing the responsibility you owe to your stakeholders. Good PR means taking your organisation’s presence in the community seriously. Do a good job and keep it fresh.
Do you have a plan?
What is your public relations plan? Is it organised? Is it written down? Do you have a coherent strategy? If you can’t answer these questions, then you have work to do. This work will translate into better opportunities for your organisation. Good PR software is a great place to start because it gives you a platform to work upon instead of starting from scratch. Also, it prompts you to think about areas you might have overlooked. (more…)