Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months
*Apple Operating System Accounts for Largest Share of Non-Computer Traffic, but Android Growing Quickly*
São Paulo, Brazil, October 7, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on 
connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted for just 1.0 percent of total Internet page views in August, this number represents an increase of more than 60 percent since May, demonstrating the rapidly growing importance of tablets and smartphones to the digital landscape in Brazil. (more…)