New IBM Software Transforms the Digital Experience
Delivers New Interactive Online Experience for 16 Million Tennis Fans on wimbledon.com
ARMONK, NY – 13 Jul 2012: IBM today announced new software that helps CMOs and CIOs transform the digital experience for employees, customers and fans across a broad range of mobile devices.
The new software brings together the power of social networking, analytics and mobile computing to front office operations and externally to clients, allowing companies to create exceptional Web experiences. As a result, organizations can gain faster insight on customer buying patterns and consumer sentiment allowing them to more quickly reach and engage their audiences. (more…)