Tag Archives: economic market

Change in Chinese Culture and Values Could Open Chinese Sports Market for U.S., says MU Researcher

Large, untapped market could benefit U.S. economy.

COLUMBIA, Mo. – Currently, China has a population of more than 1.3 billion people, and based on a new study from the University of Missouri, it appears that interest in American sports is growing in the country, which could open a large, untapped economic market for the U.S.

“While we are still in uncertain economic times, it’s important to draw on strengths as the marketplace is expanded around the globe,” said Nicholas Watanabe, assistant professor of the sport management emphasis in the Department of Parks, Recreation and Tourism at MU. “American sports have a large following in many countries, and we could experience a similar effect in China with the right business and marketing plans.” (more…)

Read More