TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference
*Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel*
Munich, Germany, January 26, 2011 – TOMORROW FOCUS AG and comScore, Inc. presented the results of a 
study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually declined over the past few years, found that measuring campaign effectiveness using click-through rates (CTRs) alone under-values the ability of the online channel to build brands. (more…)