Do you love the thrill of a treasure hunt? What if you could turn treasure hunting into a real business? Learn how to flesh out your ideas and turn treasure hunting into a viable, profitable business. From planning to promotion and finding prizes, we cover all the steps to success.
Imagine spending your day hunting for treasure. It sounds like a dream, but it is possible. Find some fun locations to stash goodies, create a few treasure hunt clues, and drum up interest in your operation. This is just one way to make your treasure hunt business a reality.
Here’s how to make a treasure hunt business that makes money.
Start with a Strategy
Before you do anything else, you will need to decide how your treasure hunts will be organized.
- Will it be a scavenger hunt?
- How will clues be distributed?
- Where will the prizes be located?
- How will you get the treasures?
- Will it be a prey treasure hunt?
- How will you organize the treasure trail?
- Will this be a public event where a large group of people race to get the prize, or will people be hunting the trophies individually?
It’s essential to answer all of these questions and work out the details in the early stages. A treasure hunt can be a complicated thing to organize, so having all of these things beforehand will help things go as smoothly as possible.
When you’re in the initial planning stages, one of the most important things to consider is how you will fund your prizes. Are you going to offer cash? Art? Other unique items? How will you get the money for these prizes? How will you make money from the hunt?
- Will people have to pay to participate?
- Will they pay an entry fee, or will they pay for scavenger hunt clues?
- Are there local businesses that may be willing to donate prizes?
- How will you provide participants with clues? Will you give them a high stakes treasure map, or will there be written hints to help them find the location?
If you can get businesses to donate prizes (in exchange for the publicity it will bring) and people to pay for either clues or entry, you could have a profitable treasure hunt business.
Be Smart About Prizes
For making your treasure hunt business successful, your prizes have to be worth the time, effort, and expense of participating. Furthermore, you have to make sure that your winners receive their awards.
It’s a risk to just hide treasures out in the world. People may unknowingly find the items you hid and just walk away with them. There has to be a way to guarantee the prize if a participant finds all of the clues.
- Choose prizes that are unique and valuable. The more unique the award, the more publicity your business is likely to get.
- Consider offering a code or a key to the prize winner instead of hiding the item out in the open world. This way, people can’t just take the prize, and the winner is guaranteed to receive the item.
- Connect with artisans and unique businesses to potentially secure donated, valuable prizes that people will be happy to hunt for.
Invest in Promotion
Once you have an idea of how you want to organize your hunt and the prizes you want to offer, you need to consider how you will promote your treasure hunt. Your business can’t succeed if no one participates.
How will you market and promote your business?
- Social media makes it easy to spread the word of your treasure hunt for free.
- Social media and search engine ads can increase your reach without costing a fortune.
- Consider posting local flyers.
- Place an ad in the newspaper if it’s a local event.
Before you start throwing money at marketing, figure out where your audience is. Are they on Facebook? Do they spend most of their time on Instagram or Snapchat? Or are they more likely to read the newspaper?
Figuring out where your audience is will make it easier to put your ad and business name in front of them.
Make Sure Your Covered Against Liability
Treasure-hunting can be a fun and exciting adventure, but it can also be a dangerous one. A traditional treasure hunt requires people to explore places, potentially far-off, remote locations. A lot can go wrong, and you could easily find yourself at the center of a lawsuit if things go wrong.
During the planning stages, consider taking your idea to a lawyer to discuss potential liabilities and protect yourself against them.
People may have to sign waivers, and you may need special insurance coverage to make sure that you aren’t held liable for accidents or injuries. This is an essential step in the planning of your business and one that should not be overlooked. One lawsuit could bankrupt your operation, so make sure you are protecting yourself and your business against liabilities.
Determine Your Target Audience
Who will you appeal to with your treasure hunt? Will you be targeting everyday people, corporations for team-building events, or another audience?
Determining your audience will help you figure out what prizes to offer, how to promote your business, and what strategy will work best for organizing your treasure hunt.
Finding your audience will require research and time, but it’s a necessary step. If you don’t know your audience, you will waste valuable time and money promoting to people who won’t be interested in your treasure hunt.
A treasure hunt business can be a fun and exciting venture, but it will require careful planning. Use these tips to plan, build, and promote your business. How would you promote your treasure hunting business?
Thomas Quarry is data scientist, established researcher and writer who finds bliss in discovering new things. Over the past years, he has done extensive research and compiled beneficial pieces on various topics, such as making money online. His hobbies include research, discovery, and writing.