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25. Jun 2019

September 17, 2013
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Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of … Continue reading

April 24, 2012
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For Display Ads, Being Seen Matters More than Being Clicked

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring … Continue reading