BlogArena

General blog about anything and everything of everyday's life.

25. Aug 2019

February 15, 2014
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Hollywood failing to keep up with rapidly increasing diversity, UCLA study warns

When it comes to influential positions in the entertainment industry, minorities and women are represented at rates far below what would be expected given their percentage of the general population, according to a new study done at UCLA’s Ralph J. … Continue reading

January 8, 2014
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Yahoo Unveils New Products and Experiences for Smartphones, Web, Tablet and TV at CES 2014

LAS VEGAS — Today at the annual Consumer Electronics Show (CES) in Las Vegas, Yahoo! Inc. unveiled new products and media sites across smartphones, tablets and the web, as well as a new suite of advertising technology to help advertisers, … Continue reading

September 17, 2013
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Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of … Continue reading

February 28, 2013
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Buying ad time just got easier

Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

January 7, 2013
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The Results Are In: Xbox NUads Makes Traditional TV Advertising More Engaging

New interactive TV ad format captivates consumers beyond the 30-second spot. REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the … Continue reading

November 24, 2012
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Television: Chronicle of a Death Foretold?

Not only is TV not endangered, but it also has a unifying social impact on the nuclear family across the country. This is the main conclusion of a cross-Canada study—Are the Kids All Right?—on the television viewing habits of families … Continue reading

October 8, 2012
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Questions for Geoff Pullum: The ‘Grammar Gotcha’ and Political Speech

A long campaign season with genuine gaffes and alleged misstatements began its culmination with the first presidential debate. Like many citizens, linguist Geoff Pullum, a visiting professor at Brown, was watching. Grammarian Geoff Pullum is the Gerard Visiting Professor of … Continue reading

April 30, 2012
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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use … Continue reading