When it comes to influential positions in the entertainment industry, minorities and women are represented at rates far below what would be expected given their percentage of the general population, according to a new study done at UCLA’s Ralph J. … Continue reading →
LAS VEGAS — Today at the annual Consumer Electronics Show (CES) in Las Vegas, Yahoo! Inc. unveiled new products and media sites across smartphones, tablets and the web, as well as a new suite of advertising technology to help advertisers, … Continue reading →
Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of … Continue reading →
Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.
New interactive TV ad format captivates consumers beyond the 30-second spot. REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the … Continue reading →
Not only is TV not endangered, but it also has a unifying social impact on the nuclear family across the country. This is the main conclusion of a cross-Canada study—Are the Kids All Right?—on the television viewing habits of families … Continue reading →
A long campaign season with genuine gaffes and alleged misstatements began its culmination with the first presidential debate. Like many citizens, linguist Geoff Pullum, a visiting professor at Brown, was watching. Grammarian Geoff Pullum is the Gerard Visiting Professor of … Continue reading →
Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use … Continue reading →