BlogArena

General blog about anything and everything of everyday's life.

12. Nov 2019

September 24, 2013
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AOL, Microsoft, Yahoo agree to streamline access to premium ad inventory for advertisers

Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory. NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have … Continue reading

February 13, 2013
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High Stakes: Businesses Make Big Data Bets

Big data has exploded into the mainstream, and very soon harnessing the power of information won’t just be a matter of profitability, but of survival. Microsoft has the tools to help businesses survive and thrive in the dawning age of … Continue reading

May 23, 2012
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WPP’s 24/7 Media and Microsoft Announce Digital Advertising Partnership

Agreement will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers NEW YORK and REDMOND, Wash. – May 23, 2012 – Today, 24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an … Continue reading

April 5, 2011
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comScore Launches AdEffx™ Campaign Essentials in Europe

*New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs* London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of … Continue reading

March 31, 2011
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Microsoft Ready to Turn Advertising Upside Down

*Microsoft is “just scratching the surface” of what’s coming in digital advertising, said CEO Steve Ballmer. He spoke at Imagine 2011, the company’s advertising and marketing thought leadership conference.* REDMOND, Wash. – March 31, 2011 – While Microsoft Advertising was … Continue reading

June 22, 2010
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Chevrolet and Microsoft Advertising Rev Up the Test-Drive Experience for New Chevrolet Volt

*Chevrolet is the first automaker to launch a multiscreen ad campaign that allows consumers to “kick the tires” virtually using Kinect for Xbox 360.*