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General blog about anything and everything of everyday's life.

19. Jul 2019

October 25, 2012
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For Presidential Candidates, Image May Trump Debate Issues

The wide swings in debate performances by this year’s presidential candidates reflect the fact that in modern campaigns, a candidate’s image is the message, according to linguistic anthropologists who have studied presidential campaigns. Candidates send important messages to voters through … Continue reading

April 30, 2012
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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use … Continue reading

April 24, 2012
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For Display Ads, Being Seen Matters More than Being Clicked

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring … Continue reading