BlogArena

General blog about anything and everything of everyday's life.

20. Sep 2019

July 21, 2013
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How the brain creates the ‘buzz’ that helps ideas spread

How do ideas spread? What messages will go viral on social media, and can this be predicted? UCLA psychologists have taken a significant step toward answering these questions, identifying for the first time the brain regions associated with the successful … Continue reading

April 26, 2012
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Which Ads Are Winners? Your Brain Knows Better Than You Do

Study on smokers’ brains may mark dawn of a new age in advertising Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA … Continue reading

January 31, 2011
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Resolved to Quit Smoking? Brain Scans Predict Likely Success

ANN ARBOR, Mich.— Brain scans showing neural reactions to pro-health messages can predict if you’ll keep that resolution to quit smoking more accurately than you yourself can. That’s according to a new study forthcoming in Health Psychology, a peer-reviewed journal. … Continue reading