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General blog about anything and everything of everyday's life.

29. Sep 2020

May 15, 2012
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Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012

17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, … Continue reading

April 30, 2012
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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use … Continue reading

April 24, 2012
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For Display Ads, Being Seen Matters More than Being Clicked

New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc., a leader in measuring … Continue reading

April 14, 2011
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comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

*Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers* Moscow, Russia, April 14, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the release of a report entitled “ Natural Born Clickers in … Continue reading