BlogArena

General blog about anything and everything of everyday's life.

22. Aug 2019

October 30, 2016
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Tuk tuk on the Mall

UD researchers conduct consumer behavior studies in Washington The University of Delaware’s Center for Experimental and Applied Economics (CEAE) rolled out its innovative tuk tuk at the United States Department of Agriculture’s (USDA) Farmers Market on the National Mall in … Continue reading

April 12, 2014
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Going viral: How ‘social contagion’ begins and escalates

Understanding the roots of a global, contagious spread of online information may help better predict political revolutions, consumer behavior, box office revenues, public policy debates, and even public health epidemics, a new study co-led by Yale University reveals. The model … Continue reading

September 17, 2013
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Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

Integration of vCE Provides Be On With Holistic View of Digital Campaign Performance London, UK, September 17, 2013 – comScore, Inc., a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of … Continue reading

November 1, 2012
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The Relationship between Consumer Behavior and Facebook

We spend a lot of time on Facebook. No joke, right? So it should really come as no surprise that companies have turned to Facebook to appeal more directly to consumers. But how much does business marketing on Facebook affect … Continue reading

February 14, 2012
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The Pitfalls of Too Many Men

*A scarcity of women leads men to be impulsive, save less, and borrow more* If you’re a male living in an area with fewer females than you would like, beware: You may be facing a double whammy. According to new … Continue reading

February 9, 2011
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Study: Consumers Value Safer Food More Than Current Analyses Suggest

COLUMBUS, Ohio – Government regulators could more realistically assess the value of improving food safety if they considered the fact that consumers typically want to avoid getting sick – even if it means they have to pay a little extra … Continue reading