BlogArena

General blog about anything and everything of everyday's life.

27. Jun 2019

May 5, 2012
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Advertisers: Think Twice Before Investing in Sponsorships

EAST LANSING, Mich. — Companies that spend millions of dollars sponsoring events need to be careful how and when they spend that money, as often their return on investment is difficult to measure. And occasionally it even benefits their competitors. … Continue reading

April 26, 2012
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Which Ads Are Winners? Your Brain Knows Better Than You Do

Study on smokers’ brains may mark dawn of a new age in advertising Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA … Continue reading

March 26, 2012
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comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

*Study Highlights Importance of ‘Viewable Impressions’ and Need for Holistic View of Ad Delivery for Marketers to Maximize Digital and Cross-Media Campaigns* RESTON, VA, March 26, 2012 – comScore, Inc., a leader in measuring the digital world, today released full … Continue reading