ANN ARBOR — The metaphor is an old one in Western civilization—the head represents rationality and the heart represents emotion. The link is often made in speech and literature by pointing at one’s head (thinking) or at one’s chest (feeling).
In “before” and “after” photos from advertisements for wound-healing ointments, bandages and antibiotic creams, we see an injury transformed from an inflamed red gash to smooth and flawless skin. What we don’t appreciate is the vital role that our own … Continue reading →
Study on smokers’ brains may mark dawn of a new age in advertising Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA … Continue reading →
Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North Carolina State University professor. The work opens the door to further research that … Continue reading →