BlogArena

General blog about anything and everything of everyday's life.

13. Nov 2019

October 2, 2012
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UA Study: Cartels Squeezing Information Flow by Pressuring, Killing Journalists

Two UA journalism professors have interviewed Mexican journalists along to U.S.-Mexico border to determine how drug cartels affect news reporting in the area. Two researchers in the University of Arizona School of Journalism have traveled the length of the U.S.-Mexico … Continue reading

September 25, 2012
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Your Body Doesn’t Lie: People Ignore Political Ads of Candidates They Oppose

COLUMBUS, Ohio – A recent study examined people’s bodily responses while watching presidential campaign ads – and discovered another way that people avoid political information that challenges their beliefs. In the last days of the 2008 campaign, researchers had people … Continue reading

May 18, 2012
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comScore Releases April 2012 U.S. Online Video Rankings

Video Ad Delivery Continues to Soar to New Heights, Representing 1 in 5 Videos Viewed RESTON, VA, May 18, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing … Continue reading

March 27, 2012
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Study: Including Ads in Mobile Apps Poses Privacy, Security Risks

Researchers from North Carolina State University have found that including ads in mobile applications (apps) poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained … Continue reading

March 25, 2012
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YouTube Campaign Videos More Positive Than Television Ads

ANN ARBOR, Mich.—YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows. YouTube videos are more positive because they are narrowly targeted to the highly informed, high motivated, usually supportive people who … Continue reading

May 17, 2011
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UF Study: College-Age Facebook Users React Negatively to Site’s Ads

GAINESVILLE, Fla. — Customers often “like” businesses on Facebook, but when it comes to those companies’ ads on the social networking site, “dislike” is closer to the mark, says a University of Florida study of college-age users. The survey, conducted … Continue reading

November 8, 2010
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Fast Food Restaurants Dish Up Unhealthy Marketing to Youth; Researchers Release Unprecedented Report on Fast Food Nutrition and Marketing

Children as young as age 2 are seeing more fast food ads than ever before, and restaurants rarely offer parents the healthy kids’ meal choices, according to a new study from Yale’s Rudd Center for Food Policy & Obesity. The … Continue reading

September 22, 2010
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comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies*  RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted … Continue reading