Number of European Smartphone Users Accessing News Surges 74 Percent Over Past Year

by Guest Post on March 22nd, 2012

*Nearly Half of UK Smartphone Users Access News At Least Once Each Month*

LONDON, UK, 22 March 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile news access across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service. The study showed that nearly 37 percent of smartphone users in EU5 reported accessing news sites via an app or browser in January 2012, showing an increase of 74 percent over the past year. For EU5 smartphone users who accessed news sites on a near-daily basis, the growth rate was even stronger at 82 percent. The UK showed the highest penetration with nearly half (46.8 percent) of smartphone users reporting having accessed news sites at least once in the past month.

“The continued growth in smartphone adoption in Europe has fuelled the increasing consumption of news and information on-the-go,” said Hesham Al-Jehani, comScore Europe product manager for Mobile. “Today’s mobile consumer wants to be plugged into what’s happening around them every second of the day, and their smartphones are enabling them to do that. This rapidly changing trend brings with it significant incremental opportunity for news publishers to extend their audiences, but also the challenges of delivering their content effectively through the small screen.”

Spain Shows Highest Growth in Smartphone News Audience
In EU5, smartphone users accessing news sites via an app or browser at least once a month increased 74 percent to 39.5 million during the three month average ending January 2012. The near-daily smartphone news audience showed an even stronger increase of 82 percent (12.7 million) during the same time period. The Spanish smartphone audience reported the strongest gains in this behaviour in the past year with a 127 percent increase in monthly news access and a 160 percent increase in near-daily news access.

Growth in News Access Amongst Smartphone Audience
3 Month Average Ending January 2012 vs. January 2011
Total EU5 (FR, DE, IT, ES and UK), Age 13+
Source: comScore MobiLens
Year-Over-Year % Growth for
Smartphone Audience Accessing News
Almost Every Day Ever in Month
EU5 82% 74%
France 59% 62%
Germany 82% 80%
Italy 75% 67%
Spain 160% 127%
UK 76% 63%

More than 1 in 3 EU5 Smartphone Users Access News Sites Monthly
In the three month average ending January 2012, 39.5 million EU5 smartphone users accessed news sites via an app or browser on a monthly basis, representing 36.9 percent of the total EU5 smartphone audience. The UK showed the highest penetration for mobile news access for all usage frequencies, with 46.8 percent of its smartphone audience accessing news at least once monthly and 15.8 percent accessing news almost every day.

Frequency of News Access Amongst Smartphone Audience
3 Month Average Ending January 2012
Total EU5 (FR, DE, IT, ES and UK), Age 13+
Source: comScore MobiLens
Penetration (%) of Smartphone Users
EU5 France Germany Italy Spain UK
Frequency of Accessing News
Almost every day 11.8% 11.3% 10.4% 10.2% 10.3% 15.8%
At least once each week 11.5% 11.1% 10.8% 9.4% 9.7% 15.5%
Once to three times throughout the month 13.5% 14.1% 13.8% 11.2% 12.2% 15.5%
Ever in month 36.9% 36.6% 35.0% 30.9% 32.2% 46.8%

January 2012 EU5 Mobile Benchmark Data
The table below shows comScore’s January 2012 mobile benchmark data, including a review of mobile consumption behaviours and device penetration for the five European countries under measurement. These benchmarks are published by comScore to provide the most up-to-date snapshot of the mobile industry. Further information on these benchmarks, and other data included above, can be provided upon request.

Mobile Benchmark Data for the European Market
3 Month Average Ending January 2012
Total EU5 (FR, DE, IT, ES and UK), Age 13+
Source: comScore MobiLens
EU5 France Germany Italy Spain UK
Penetration (%) of Mobile Subscribers
Used Smartphone 45.2% 41.4% 38.2% 44.4% 52.5% 52.6%
Used Application (excl. pre-installed) 39.2% 35.2% 34.7% 34.8% 43.0% 49.8%
Used Browser 39.2% 37.7% 32.2% 35.1% 42.0% 50.6%
Played Games 28.1% 16.5% 25.9% 32.3% 31.3% 35.4%
Sent Text Message 84.5% 86.5% 80.2% 82.1% 81.8% 91.8%
Listened to Music 27.5% 24.1% 27.3% 24.7% 36.2% 27.4%
Accessed Social Networking Site or Blog 26.4% 23.8% 19.9% 23.3% 28.9% 38.0%

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

*Source: comScore

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